Giving dental experts a strong new brand

In 2018 Richard Cousley, a clinical innovator in orthodontics, was ready to open a new dental practice in Peterborough. Having looked for a local design agency to work with on this branding project, he chose T.Rex Design.

Richard had a strong vision for his new practice. It was to offer the very best in specialist dental expertise and treatment, but with a real focus on a patient’s individual needs. It was important too that, instead of being cold and clinical, the practice felt friendly and positive.

Picking up on Richard’s desire for every patient to be seen as unique, the idea of incorporating a fingerprint into the logo seemed a perfect fit. Marrying this up with some colours and typography that gave a professional, trustworthy feel delivered a logo that well represented Richard’s vision for The Priestgate Clinic.